#5 Parris Lampropoulos - Million-Dollar Copywriting Unicorn; CopyChief, Speaker

In today’s episode, I’m happy to introduce you to Parris Lampropoulos, the best copywriter alive 

0:00 - Introducing Parris Lampropoulos

0:30 - Parris’s most influential mentors

2:09 - Common mistakes in advertising

8:50 - How Parris chooses his clients

12:00 - Parris’s beginnings in advertising

12:57 - The concept of gradualization

16:12 - The importance of market research

19:56 - Fighter pilot attitude: losing is not an option

24:00 - Acquiring the fighter pilot attitude

25:05 - Elon Musk’s killer instinct

28:55 - Thought process when things don't work out

30:36 - Training a good copywriter

34:50 - Duration to train a copywriter

37:25 - Parris’s early life and achieving success from nothing

39:02 - Sources of Parris’s inspiration

42:47 - Making the product invisible

46:41 - Parris’s daily routine

59:55 - Future plans for Parris

1:01:34 - The most fun offer in Parris’s career

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